Run a proven UK wellness brand with me

INVG Wellness is a Shopify brand selling 23 wellness and self-care tools, built on Instagram and Meta ads. I’m Jude Massey, the founder, an acupuncturist and creator with over 1.8 million followers. I’m looking for one person to run the business day to day on a profit share, while I keep making the content.

Where it’s at

£400,000
sales, year to Aug 2026
£40,000
net profit
£50k–£67k
peak monthly sales
£33
average order

Sales dropped when I deliberately cut Meta ad spend, not because demand fell. Everything is still in place and the margin has room to grow.

What’s included

  • Shopify store and 23 products
  • Meta ad account with proven creative
  • Established Omnisend email list
  • Virtual assistant handling customer service
  • Supplier relationships and stock
  • New content filmed by me whenever you need it

What you’d run

  • Meta ads and budget
  • INVG Instagram and Facebook
  • Email marketing in Omnisend
  • Stock, suppliers and fulfilment
  • Finances and the virtual assistant

You decide what to test and how to grow it. I supply the content.

The deal

No salary. A meaningful share of net profit, paid monthly, with the option of equity that vests over time if it works. You take the operational load, I keep showing up on camera.

Next step

Email jude@invgwellness.com with a short note on what you’ve run before, and we’ll jump on a call.

Jude the Acupuncturist × INVG Wellness